Thursday, April 5, 2012

Social entrepreneurs innovation... hyper-segmenting the market for micro-financing

Since I'm researching social entrepreneurship for a chapter of my new book, I'm finding a lot of fascinating initiatives. InVenture, basically a micro-financing venture for really tiny local projects, is a good case in point. Micro-financing is already well established -the inventor Muhamed Yunus even received a nobel prize for it. But there's room for innovation even in existing markets, as InVenture proves. It's also a sign of a mature market: hyper segmentation...

I just started to wonder whether this would work in the 'developed' (Western) world as well...

1 comment:

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